The End of the Affair Free Essays

ABC DFG English 1B March 12 2013 A Man’s Love Graham Green wrote the beautiful love story The End of the Affair. The content is about the four characters the novelist, Maurice Bendrix; the couple Henry and Sarah Miles; and the priest Richard Smythe. Maurice meets Sarah and they fall in love deeply. We will write a custom essay sample on The End of the Affair or any similar topic only for you Order Now The more Maurice loves Sarah, the more he realizes that there is an indestructible obstacle, which prevents him possessing all Sarah’s love. Maurice’s love affair ends, he lives in hatred and torment because Sarah staying away from him. Maurice has no more doubt when he finds out Sarah’s thought after reading her journal. The time he comes to her again, it is too late; Sarah can no longer enjoy true love with Maurice; she dies. After Sarah’s death, Maurice lives in regret and sorrow. Maurice considers himself a master of love in The End of the Affair because he shows desire to possess all of Sarah’s love and throughout the story he acts like a love starving person that seeks for it. Maurice’s personality has a big impact on his very own decision that drives his life in chaos. He wants to have the superiority in relationship, especially with women. Maurice stays â€Å" I had no idea whatever or falling in love with her. For one thing, she was beautiful, and beautiful women, especially if they are intelligent also, stir some seep feeling of inferiority in my [†¦] but I have always found it hard to feel sexual desire without some sense of superiority, mental or physical. † (17) . Maurice really shows us he is the man of desire, the desire to possess. When we take a look at a group of gorillas, there is one leader. The white-back-mature gorilla is always the leader of the group which he has the right to mate to all the others females. Maurice feels superior because he knows that if he could own Sarah, that where he feel the power of the top male. Maurice feels jealous with Henry who officially gets married to Sarah. When a man has something, he wants to completely possess it. And in this case, Sarah, a woman who delivers love, Maurice is thirsty for it. He is supposed to suck all the love from Sarah like a vampire sucks all the blood from its victim. The more he loves Sarah, the more love he requires her to deliver. Henry is the main wall that stops Sarah from delivering him more love that what causes him to think â€Å" his desire was simply for companionship†. Maurice is a jealous man. jealousy, or so I have always believed, exist only with desire† (31). He totally he his right to be jealous, which is natural. First Sarah was married to Henry. He is upset because he does not own Sarah. Second, when the Sarah and Maurice make love occasionally but Sarah comes back to Henry afterward. This situation is irony. Finally, Maurice could hate Henry because â€Å"while he still owned her presence at the table, the soun d of her feet on the stairs [†¦] the kiss on the cheek. † (32) , he has nothing. Maurice could be a good novelist but he is just a human, and humans have flaws. Even though love is one of the most important things in Maurice’s life but he cannot take what love has given him. Maurice starts everything in pride. He says â€Å" I measured love by the extend of my jealousy, and by that standard of course she could not love me at all† (43). He thinks his jealousy is the tool, which he can use to measure someone’s dignity. He was wrong, and he regrets afterward. Maurice admitted â€Å" I’ve been a bad lover, Sarah† (105). However, at some point it is not wrong to use jealousy to measure ourselves. As we have known Maurice is struggle at love. First, he loves Sarah but he cannot have her. Second, he sees that Sarah is stuck with Henry, by their marriage. That could be one of the wall that inhibit him to love Sarah without doubt and jealousy. Like what mentioned in Sarah’s journal â€Å" he is jealous of the past and the present and the future†. The situation looks like Maurice had a bad headache that no medicine could fix. Of course he is one of the two partners in his love affair, he should have the instinct. Maurice feels that it would be going to be somewhat, he said â€Å" I became aware that our love was doomed† (25). Moreover, the aspiration to possess seems obsessed him, Maurice said moodily â€Å" I would fan myself into anger and remorse† and he can’t help changing the situation, he feels helpless â€Å" I was pushing, pushing the only thing that I loved out of my life†. Unsuccessful possession transforms into hatred and anger. Maurice says â€Å" but if love had to die, I wanted it to die quickly. It was as though our love were a small creature caught in a trap and bleeding to death: I had to shut my eye and wring its neck† (25) bitterly. We can assume that whatever Maurice has taken look like the heat, which uses to boil water. All the heat in the vase just wants to blast out. Love turns in to hate. Maurice said â€Å" more than anything in the world I wanted to hurt Sarah† (45). And he even acts like an upset kid behaving with his friend; he just wants to stop the game. Maurice mockingly told Sarah â€Å" we had good time together, we’re adults, we know it had to end some time. Now, you see, we can meet like friends and talk about Henry† (23). That should have hurt Sarah a lot. He simply revenges the person has given him the pain and the headache. When taking about Maurice, we cannot omit his obsession of love. Sarah’s love seems never enough for him. The depression grows awfully, he thought â€Å" and I began quite seriously to think of suicide†. In short, Maurice puts his entire mind toward Sarah. He loves her for two reasons, for her beauty and for the superiority in their relationship. However, assuming that his inner world seems struggle. His deeds keep moving around in a circle of loving and receiving love painfully. Maurice seems a hateful person because his head is full of pain and hatred but deep inside that nasty man there is a very usual man, a lovable man. Being left behind by Sarah, Maurice keeps thinking about what she could have done with another man. He becomes a true lover, or he admits himself so. Since the desire to possess Sarah, who carries a loved soul and beautiful body, so significant Maurice imaged Sarah with other man â€Å" Sarah making love, Sarah with X, doing the same things that we had done together† (59). Maurice is a doubtful man, he trusts no one and that sorrows him. The best moment is his life is when he realizes he was enlightened by Sarah’s unconditional love. He thought when he read Sarah’s journal â€Å" there’s enough left for our two lives, and I thought of that day when she had packed her suitcase and I sat here working, not knowing that happiness was to close, I was glad that I hadn’t known and I was glad that I know. I could act now† (101). That moment is a big change in his mind, it goes from totally doubt to doing whatever to love her unconditionally. It is also the moment that he perceives his biggest mistake ever, doubting ignoring Sarah’s love. He can be forgiven. When people realize their mistakes, they would either fix them or confess them. Bendrix said â€Å" the slowly growing pain in my upper arm where her weight lay was he greatest pleasure I had ever known† (105). He feels relieved because there is no more jealousy, no more doubt or hatred. At this point he forgives himself. He opens his spirit in order to touch what Sarah would offer him. Maurice shows us what his world of love looks like; it is filled with courage to move forward for the loved one and with passion to never stop loving. His personalities exist in a very special way. If there were an inner world Maurice would be without hesitation showing off his feeling such as interests or boredom to someone and if there were an outer world he would show off desire to love, to hate. Since there is a part in Maurice exists which always asks for more love, he is sort of lost. He is lost because he doesn’t now much love he needs. I have learned what is true love from Maurice. I can see love sometimes needs a boundary, which divides many parts. Where will be my limit to ask for love or where will be the limit the loved ones could offer me. Work Cited Greene, Graham. The End of the Affair. U. S: Penguin books, 2004. Print. How to cite The End of the Affair, Papers

Computers and Ethics in the Workplace free essay sample

This paper discusses issues with ethics that have derived in the workplace as a result of the use of business computers. The definition of computer ethics is simple; they are a set of moral principles that intend to help with the regulation of the use of computers. Some common problems with computer ethics consist of privacy concerns, intellectual property rights, and the way computers have an effect on people. In other words, computer ethics refers to the ways people take ethical traditions and test, stretch, apply, negotiate and break in the realm of computer technology.As technology continues to evolve, there are a great deal of ethical issues and principles of behavior concerning privacy and accurateness for managerial leaders to deal with. In finding the issues of ethics that the Technology Age has brought to the workplace, organizations must be hands-on when it is time to highlight ethical use of technology by employees. We will write a custom essay sample on Computers and Ethics in the Workplace or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Making sure that employees are knowledgeable on the proper policies the organization has on computer ethics.Promoting good computer ethics is a great way for companies to keep morale high and unnecessary issues from arising in the workplace. Introduction As technology like computers progresses, they will continue to contain a larger impact on people in today’s society. For that reason, computer ethics supports the how some debate on just how much influence computers need to have in human communication. With computers evolving constantly, ethical standards will continue to be constructed by computer ethics and will always have newer concerns that come from recent technology.With the new changes in technology like computers, more supervisors are coping with having to manager employees for proper use of company computers; they have to stay informed of all new ethical problems and the laws that were created to enforce ethics with workers. These are problematic areas, particularly with the arrival of the World Wide Web. To date, there have been problems with employees using company computers for purposes other than work. This subject has become more of a problem in today’s society and has been addressed by empl oyers through monitoring computer usage, creating ritten policies, and enforcing other tactics to teach and inflict the ethics of computer use to employees at all levels. This paper topic was inspired through my own experience of an employer who felt that productivity was lower than past years, due to employees who utilized the Internet for reasons other than work. Today, we have monitored email and they are able to tell what Internet sites we visit daily and the duration of the time we are on that site. I must say as an employee, I felt violated for not being able to utilize the Internet throughout the day, as I am someone who still gets my work done each day no matter what.But I can see their reasoning behind and cannot blame them for keeping an eye out. Current Situation Ethics is a set of truthful principles that oversee the actions of people. As a result, computer ethics goes hand in hand with ethics with the intention to control how employees use computers. Often times, frequent issues with computer ethics consist of privacy concerns, intellectual property rights, and the way computers have an effect on people. In other words, computer ethics refers to the ways people take ethical traditions and test, stretch, apply, negotiate and break in the realm of computer technology.A current study shows how computers are making a heavy affect on ethics at work. One study said that almost half of the people they polled said they have participated in some kind of unethical act that relates to computers at work in the last 12 months. Another study found that one out of six working people believes conventional thoughts of moral and immoral have been superseded by new technologies (Websense and Saratoga Institute). These days, its almost impossible for one to keep up with how fast technology advances and has a significant influence on how we do business these days.Corporations, management and employees have to be able to keep up with the changing times in order to be competitive in their profession. The Internet creates an interesting predicament, with many employees utilizing it at work on a daily. The main concern is whether communication and information by way of the Internet should be monitored; this concerns both business and personal communications at work. This issue of employees and the Internet at work is a concern of many employers and managers, because in most cases it affects productivity

Battle of Makin in World War II

Battle of Makin in World War II The Battle of Makin was fought November 20-24, 1943, during World War II (1939-1945). With the end of the fighting on Guadalcanal, Allied forces began planning for a march across the Pacific. Selecting the Gilbert Islands as the first target, planning moved forward for landings on several islands including Tarawa and Makin Atoll. Moving forward in November 1943, American troops landed on the island and succeeded in overwhelming the Japanese garrison. Though the landing force sustained relatively light casualties, the cost of taking Makin increased when the escort carrier USS Liscome Bay was torpedoed and lost with 644 of its crew. Background On December 10, 1941, three days after the attack on Pearl Harbor, Japanese forces occupied Makin Atoll in the Gilbert Islands. Meeting no resistance, they secured the atoll and commenced construction of a seaplane base on the main island of Butaritari. Due to its location, Makin was well positioned for such an installation as it would extend Japanese reconnaissance abilities closer to American-held islands. Construction progressed over the next nine months and Makins small garrison remained largely ignored by Allied forces. This changed on August 17, 1942, when the Butaritari came under attack from Colonel Evans Carlsons 2nd Marine Raider Battalion (Map). Landing from two submarines, Carlsons 211-man force killed 83 of Makins garrison and destroyed the islands installations before withdrawing. In the wake of the attack, the Japanese leadership made moves to reinforce the Gilbert Islands. This saw the arrival on Makin of a company from the 5th Special Base Force and the construction of more formidable defenses. Overseen by Lieutenant (j.g.) Seizo Ishikawa, the garrison numbered around 800 men of which about half were combat personnel. Working through the next two months, the seaplane base was completed as were anti-tank ditches towards the eastern and western ends of Butaritari. Within the perimeter defined by the ditches, numerous strong points were established and coastal defense guns mounted (Map). Allied Planning Having won the Battle of Guadalcanal in the Solomon Islands, the Commander-in-Chief of the U.S. Pacific Fleet, Admiral Chester W. Nimitz desired to make a thrust into the central Pacific. Lacking the resources to strike directly at the Marshall Islands in the heart of the Japanese defenses, he instead began making plans for attacks in the Gilberts. These would be the opening steps of an island hopping strategy to advance towards Japan. Another advantage of campaigning in the Gilberts was the islands were within range of U.S. Army Air Forces B-24 Liberators based in the Ellice Islands. On July 20, plans for invasions of Tarawa, Abemama, and Nauru were approved under the code name Operation Galvanic (Map). As planning for the campaign moved forward, Major General Ralph C. Smiths 27th Infantry Division received orders to prepare for the invasion of Nauru. In September, these orders were changed as Nimitz grew concerned about being able to provide the needed naval and air support at Nauru. As such, the 27ths objective was changed to Makin. To take the atoll, Smith planned two sets of landings on Butaritari. The first waves would land at Red Beach on the islands western end with the hope of drawing the garrison in that direction. This effort would be followed a short time later by landings at Yellow Beach to the east. It was Smiths plan that the Yellow Beach forces could destroy the Japanese by attacking their rear (Map). Battle of Makin Conflict: World War II (1939-1945)Dates: November 20-23, 1943Forces Commanders:AlliesMajor General Ralph C. SmithRear Admiral Richmond K. Turner6,470 menJapaneseLieutenant (j.g.) Seizo Ishikawa400 soldiers, 400 Korean laborersCasualties:Japanese: approx. 395 killedAllies: 66 killed, 185 wounded/injured Allied Forces Arrive Departing Pearl Harbor on November 10, Smiths division was carried on the attack transports USS Neville, USS Leonard Wood, USS Calvert, USS Pierce, and USS Alcyone. These sailed as part of Rear Admiral Richmond K. Turners Task Force 52 which included the escort carriers USS Coral Sea, USS Liscome Bay, and USS Corregidor. Three days later, USAAF B-24s commenced attacks on Makin flying from bases in the Ellice Islands. As Turners task force arrived in the area, the bombers were joined by FM-1 Wildcats, SBD Dauntlesses, and TBF Avengers flying from the carriers. At 8:30 AM on November 20, Smiths men commenced their landings on Red Beach with forces centered on the 165th Infantry Regiment. M3 Stuart light tanks on Makin, November, 1943. US Army Fighting for the Island Meeting little resistance, American troops quickly pressed inland. Though encountering a few snipers, these efforts failed to draw Ishikawas men from their defenses as planned. Approximately two hours later, the first troops approached Yellow Beach and soon came under fire from Japanese forces. While some came ashore without issue, other landing craft grounded offshore forcing their occupants to wade 250 yards to reach the beach. Led by the 165ths 2nd Battalion and supported by M3 Stuart light tanks from the 193rd Tank Battalion, the Yellow Beach forces began engaging the islands defenders. Unwilling to emerge from their defenses, the Japanese forced Smiths men to systematically reduce the islands strong points one by one over the next two days. USS Liscome Bay (CVE-56), September 1943. Public Domain Aftermath On the morning of November 23, Smith reported that Makin had been cleared and secured. In the fighting, his ground forces sustained 66 killed and 185 wounded/injured while inflicting around 395 killed on the Japanese. A relatively smooth operation, the invasion of Makin proved far less costly than the battle on Tarawa which occurred over the same time span. The victory at Makin lost a bit of its luster on November 24 when Liscome Bay was torpedoed by I-175. Striking a supply of bombs, the torpedo caused the ship to explode and killed 644 sailors. These deaths, plus casualties from a turret fire on USS Mississippi (BB-41), caused U.S. Navy losses to total 697 killed and 291 wounded.

How to Deliver Bad News in Business Writing

How to Deliver Bad News in Business Writing Inevitably, we all have to deliver bad news in business writing. A large global heathcare company CEO sent a memo to his U.S. employees, announcing an imminent layoff. However, instead of being truthful, he dodged the issue by using at least 12 different euphemisms for the company's recent planned job cuts and layoffs. He never actually used the words "jobs" or "layoffs." This was a mistake. When delivering bad news, there are a number of techniques one can use, but they all contain two key elements to succeed: truth and sincerity. When we dodge the truth, and obfuscate meaning, our readers become more alienated and angry. They feel dismissed, unheard, unvalued. They will mistrust the entire message, and the writer. The CEO should not be apologetic for reducing the workforce. We should never apologize for a good business decision. However, he hid behind jargon cliches instead of buffering appropriately, engaging his audience, and providing complete content. At one point he describes layoffs as an "opportunity": "... the opportunity for employees in the aforementioned select areas to proactively "hand raise" and be considered for separation." Other poorly dodged phrases included: "reducing our expense base" "manage our expense base" "vacancy management" "restructure" "removing more open positions" "necessary actions" "we cannot promise the avoidance of such activities" "restructuring exercise" "affected employees" "the people who are directly affected" "the need for us to change our underlying operations" (You can read the full memo here.) How to Deliver Bad News in Business Writing If your news will cause your reader to emotionally disconnect from your message, before he or she reads fully, you should buffer your message. If the news is not significant, you can use a direct approach: To help readers accept your decision when using the direct plan, present a brief rationale along with the bad news in the first paragraph:NOT:The annual company Holiday Party originally scheduled for December 20 at the Boston Aquarium has been canceled.BUT:Because the current renovations at the Boston Aquarium may present safety hazards to our employees and their families, the Holiday Party scheduled for December 20 has been canceled. If leading with the negative news might be too harsh and emphatic, and your decision might sound unreasonable until the reader has heard the rationale, buffer the bad news indirectly by beginning with a neutral and relevant statement. Scenario: an important customer has asked your company to provide an in-house demonstration of your product, but this is against your policy. Agreement: We both recognize the promotional possibilities that often accompany a big anniversary sale such as yours. Appreciation: Thanks for letting us know of your success in selling ABC appliances. (Stop here - don't thank them for asking you to do something you're going to refuse or you'll sound insincere) Compliment: Congratulations on the growth of your stores and for your leadership in the Boston market for ten years. When you need to deliver bad news in business writing, use statements that are truthful and sincere.

The Black Arts Movement Essay Example | Topics and Well Written Essays - 750 words

The Black Arts Movement - Essay Example Rising of the Moon, To Kill a Mockingbird, Ice Age and Jazz are examples of modern protest literature, which vehemently protest against social injustices, ethnic biased ness and gender discrimination. Thus, protest literature aims to shield and proclaim the human rights bestowed upon man from Almighty God without discrimination. The violation of human rights on biased grounds is emphatically condemned by the protest writers, dramatists and poets. The literature, protecting the rights of African Americans and highlighting their miseries, while living with the White majority in USA, is also considered as a form of protest literature. A piece of art or literature, claiming the additional rights and favors for any group of society, cannot be claimed as the protest form of expression, because it does not fulfill the prescribed criteria. It is therefore, one school of thought does not consider the writings of the African Americans as the true form of protest literature. Larry Neal, America n writer and editor, does not believe such substance as conforming to the criteria of protest literature in a comprehensive way and in its true spirit as well. Neals definition in the Notron Anthology states that Black Arts Aesthetic in not equal to protest literature because protest literature appeals to the white culture elite. As such, it envisions an art that speaks directly to the needs and aspirations of Black America. Protest literature cannot be judged on the basis or disliking of one single community. On the contrary.

Employment Law for Human Resource Practice Essay

Employment Law for Human Resource Practice - Essay Example Employment Law for Human Resource Practice James Franklin’s attributes of attendance problems to a cavalier attitude of employees of Millennial Generation is discriminatory based on age. Any action directed to this group of staff will, therefore, be viewed to carry a discriminatory intent tailored to punish a particular group of personnel. Every employee has a contract with the employer whether written or not. Employers are legally obliged to furnish their employees with statements of terms and conditions of engagement. Changing the terms of engagement without the employee’s agreement as did Happy Valley Incorporation is an outright breach of contract (Walsh, 2016). After the enactment of the new attendance policy, it was not communicated to all employees but one, Mr. Allen who did not share with the rest beside being directed only to a faction group of employees. Second, they did not seek the employees on the best ways to deal with the attendance problem. Large forms such as Happy Valley Incorporation must inform and consult employees or their representatives, in this case, P.O.O before making significant changes or redundancies. Even in the absence of this requirement, it is a prudent and ethical business practice to keep employees informed and involved in major decisions affecting them. P.O.O has two alternatives of justice to pursue, Consultation with the Happy Valley Management and seeking a legal redress.

Analysis Of The Pepsi International Strategy

Analysis Of The Pepsi International Strategy PespiCo is facing price hike issue in Saudi Arabia; it is hurting its further expansion in soft drink industry. PepsiCo requested ministry of economy of UAE to approve a price hike for their products in the country. But ministry said Government will send it to the higher committee of consumer protection association for approval. Reasons For Expanding To Foreign Markets: Coca-Cola, the major competitor of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi expanded into Arab Countries has an 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola Internationals sales came from Saudi Arabia. The environment in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is banned climate is very hot and dry. Mode of Expansion: Pepsi uses franchise system for international expansion. Sources of Competitive Advantage: PepsiCo has competitive advantage in terms of worldwide distribution the company is able to produce all its products in the country where they are consumed. Pepsi has a competitive advantage over Coke because of its brand image good word of mouth. Pepsi promotes itself as the number one choice of the Next Generation. Government Policies: Currently a 50 percent rise in Pepsi prices in Saudi has angered customers and provoked the kingdoms government to call on more than 30 soft drink companies to hold off on further price hikes. Pepsi increased the price of a can to 1.50 riyals $0.40 from 1 riyal.it. Saudi Consumer Protection Association investigated the sudden unjustified price hike, the Saudi Gazette reported that official permission should be granted to soft drink firms before they are allowed to increase prices and price rise should not be more than 10 percent. PEST Analysis Political Influences: Many PepsiCo products are subject to different federal laws due to their manufacturing, distribution use, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. The international ventures are subject to the Government stability and businesses are subjected to different taxation policies in each consumer country. Economic Influences: PepsiCo relies on trucks to move products so fuel is an important subject fuel prices matters. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions, etc. PepsiCo is also subjected to other economical factors like money supply, energy availability, cost and business cycles. Socio-Cultural Influences: Pepsi is subject to the lifestyle changes, so it bases her advertising campaigns in people with special lifestyle. For that PepsiCo has to pay special attention on lifestyle changes. It has to be very careful with the possible problems with the governments and those which could rise from PepsiCo act with the people of KSA. Technological Influences: PepsiCo is exposed to new manufacturing techniques, for its three business units, snack food, juices and soft drinks. It has to pay attention while adopting flexible advanced distribution techniques. PORTER 5 FORCES Analysis 1. Threat of New Entrants: The threat of new entrants in the industry is small yet substantial. This is because there are already four players in the market other then Pepsi itself. 2. Threat of Substitute Products: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. Possible substitutes that continuously put pressure on Pepsi include tea, coffee, juices, milk, and hot chocolate. 3. Bargaining Power of Suppliers: The bargaining power of the suppliers tends to be low according to the recent analysis. PepsiCo needs to manage its relationships carefully with the bottling units in order to make changes in its way to market the local retailers. 4. Bargaining Power of Buyers: Here the concern is how to increase market share and retain its current customer because customer always try to optimize benefit. The buying power of consumers also poses a key threat in the industry. Moreover consumers can simply switch to other beverages with little cost or importance. 5. Rivalry Among Competitors: Pepsi has 48.9% share of market it is situated in an environment that is ever changing and dynamic because coca cola is holding 30.9% share Cadbury Schweppes 8%. The local brands are also in the market to compete Pepsi. These brands are Mecca cola holding 0.5% market share and 0.6% Zamzam cola. SWOT Analysis 1.Internal Attributes(Strengths Weaknesses) Pepsi has strong worldwide distribution system. But it is poorer in its fountain drink division. The ownership in fast food restaurants has always been challenging for Pepsi. The Coca Cola has been in the top position for fountain beverages because of their ownership in famous fast-food restaurants. 2.External Attributes(Opportunities Threats) External influences that are affect planning include the actions of competitors, and a series of social, legal, economic, and technological factors. An effective plan therefore needs to be designed to take account of the external environment threats. In addition to its large consumer base, Saudi Arabia has some of the regions biggest athletic clubs, most passionate sports fans, and has a growing population of athletes and active people. When PepsiCo started its own Pepsi Bottling Company, it allowed them to cut costs, reduce overhead, and coordinate their distribution to create a better synergy. Critical Issues or Barriers: Pepsi can serve the 90% market but problem is the bottling of the drink. War crisis between Palestine and Israel is bringing hate against Pepsi that why USA is not interest in resolving the issue As Pepsi is US product and these days US and foreign products are campaigned not to be used to show rage against non-Muslim acts. Due to recent oil prices increase, there is international factor of inflation and on the other hand Pepsi is cheaper in KSA compared to other countries, so Pepsi is facing problem to maintain the profits. Since employers in KSA are required to give their employees time to pray toward Mecca five times per day, as set forth in the Koran, break times caused additional operating cost. Health and stomach diseases due to over use. Obesity problem which is becoming common in Saudis. Rumors of Haram ingredients. The tough competition is carried out through packaging as well as price. Recommendations: Pepsi is being forced to re-examine their strategic models, based on carbonated soft drinks and move to new beverage categories. Heavy investmentment in risky innovations may be suggested in order to transfer resources from other brands. Pepsi spends 15% of overall budget on advertising and marketing to be no.1 in the consumer sight. Pepsi should use all media vehicles to attract consumers. Conclusion: Consumers want to buy soft drinks delivered at convenient locations with the right package. Pepsi have to make sure that the market keeps growing annually, and that company products are available everywhere. Pepsi has won the International Quality Award and Bottlers of the year Award, so the company feels quite optimistic. Although difficult challenges lay ahead, yet to exploit opportunities through the implementation of an effective and comprehensive marketing plan 2009. Appendix: